Pune
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GTM
NOW BUILDING
Olly GTM
Positioning · launch sequencing · channels
Pipeline · per year
1,500+
SMB SQLs
50%
Lead → Demo
30%
Demo → Close
300+
ABM targets

I'm Chainika.
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at Reelo & Olly.

Head of Brand & Marketing across B2B SaaS and F&B tech. I build marketing that actually sells — turning positioning into pipeline and loyalty into a growth engine.

Open a folder to see the proof →
Where I operate
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Achievements

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Partners & recognition

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BRAND
SUPERPOWER Nº1

Narrative that becomes a market position.

India's restaurant industry was addicted to discounts. "Grow Without Discounting" argued that discounts train your best customers to only come when it's cheap — and it became Reelo's positioning statement.

Grow Without Discounting
full-year flagship campaign, shaped the positioning statement
300+ restaurants on memberships
GTM across PR, a music video, education content and paid
2 loyalty workshops
authority play for operators, not a sales pitch
DEMAND
SUPERPOWER Nº2

Pipeline, not impressions.

Distribution is strategy. SMB funnels, enterprise ABM with city mixers across key cities, and AI-built use-case videos in the language operators actually use.

1,500+ SMB SQLs a year
50% lead → demo, 30% demo → close
100+ enterprise SQLs a year
from 300–400 targeted restaurant groups
Use-case videos
a major deal-influence asset for sales
ORGANIC
SUPERPOWER Nº3

A brand from near-zero to award-winning.

As VP Marketing at Kylas Sales CRM, I built the function in-house with a lean team — SEO, content, paid, lifecycle and partnerships.

50% lower CAC
and 65% better lead qualification
Domain rating 0 → 41
500 keywords ranked in the top 10
7 brand partnerships
Visa, Tata Business Hub, Jio, WATI and more

Let's talk.

Building something in F&B tech, B2B SaaS or consumer growth, and need marketing that drives revenue — not just awareness? I'd like to hear about it.

Connect on LinkedIn → Email me
I made this website with Claude — and I can do the same for you. Let's build yours →
© 2026 Chainika Dhaila
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THE PROBLEM
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THE APPROACH
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THE RESULT
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